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The US and Canada are each others� largest trading partner, with close to $1 trillion worth of goods, services and direct investment crossing the world’s longest international border. While tariffs and regulations were radically reduced as a result of the 1994 launch of the North American Free Trade Agreement (and the Canada-US Free Trade Agreement seven years earlier), it’s still not always clear to smaller and mid-sized US and Canadian companies just how to develop business and consumer markets on the other side of the border.

However, both countries are working to further grow mutual trade by advancing intellectual property standards and modernising regulatory and labeling rules. And with the proportion of online purchasing in Canada beginning to reach US levels, sales and the shipping of products between the two countries is up sharply.

Join The Economist for a one-hour virtual event as we explore how smaller and mid-sized US and Canadian businesses can each develop business and consumer markets on the other side of the border. Connect with speakers and attendees on Twitter via